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Empathy Mapping

These are preliminary maps based on assumptions about the needs/pain points of a few identified key audiences.
Ultimately, to focus this project, the Persona used for Key Findings was the "Twenty-Something."

FP_Pre_EmpathyMaps_20s.png

Caucasian, twenty-something

  • single, cisgender

  • mid-to-late 20's

  • F/T worker, post-college graduate

FP_Pre_EmpathyMaps_40s.png

Latino, middle-age

  • hispanic, female

  • mid-to-late 40's

  • naturalized citizen

  • P/T working mother

FP_Pre_EmpathyMaps_80s.png

African-American,elderly

  • retired, geriatric (age 80+)

  • Grandfather

  • Not fully independent (cannot drive)

Preliminary Empathy Maps: Services

©2022 by BKU Design.

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