Case Study: Rebranding
Commonwealth Outdoor Co
Commonwealth Outdoor Co is owned by artist and entrepreneur, Rob Ullman, who began creating his line of outdoor centric products such as stickers, magnets, shirts, and more, for individual purchase and retail wholesale. His products are USA made with special attention given to the design details and use of quality materials.
Identity Development
Logo Exploration and Brand Mood
Selecting Brand Colors
A triadic color scheme, pulled from photos taken during the artist's outdoor adventures, make it more personal.
Brand Story & Imagery Guidelines
Development of the Commonwealth Outdoor Co brand continues to evolve through Summer '22 with upcoming website wire frames for study, packaging redesign and a social media campaign.
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Audience
Defining who we are trying to reach to determine the best ways to reach them
Trade Booth Concept
The overall vision for Commonwealth Outdoor Company’s booth must feel approachable, representative of an outdoorsy aesthetic, and be very tactile. Patrons need to feel comfortable interacting and handling products to feel the quality. The displays should be engaging and draw them in.
Pull-up easel displays should feature large scale patterns and exaggerated details of the artist’s recent work. These should feature the more eye-catching, bright patterns that really pop out from the general booth. They should really break through the noise of the other surrounding booths, too, with their large scale.
